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Growing
Trees tended on Southern slopes, picked only at peak ripeness.
Gensan Coffee Association
One association for every hand behind Gensan coffee, from farm to cup.
Est. 202223 founding membersGeneral Santos, Region XII
Strengthening bonds one cup at a timeStrengthening bonds one cup at a timeStrengthening bonds one cup at a time
The journey
Good coffee isgrown, notfound.
Every cup poured in General Santos begins as a cherry on a tree.
Between that tree and your table stand growers, processors, roasters, graders, and baristas. When the chain moves as one, quality follows. The Gensan Coffee Association exists to connect it, to teach and promote, and to make sure the effort behind local quality coffee is never disregarded.
From farm to cup
One chain, six crafts.
Twenty three founding members cover every step between the tree and the cup. Keep scrolling to move down the line.
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Harvesting
Selective picking that leaves the unripe cherries for the next pass.
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Processing
Washed, honey, or natural. Cherry becomes clean, stable green.
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Roasting
Green to profile. The roast develops the flavor the farm worked for.
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Grading
Cupped and scored by member graders who keep everyone honest.
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Brewing
The whole chain, poured into your hands by a barista.
Learn thewhole chain.
Hands on training run by members who work every step of it, open to anyone serious about coffee.
Growing, picking, and processing fundamentals, taught at farm level so quality starts where the coffee does.
Farm level
From green bean to profile: batch planning, roast curves, and tasting what your decisions did to the cup.
Roastery
Structured sensory work led by Q graders. Learn to score a coffee and defend the score.
Sensory lab
Espresso, milk, and manual brews for the front of the chain, where the work finally meets the customer.
Bar
Why join
More thana membership.
Membership is a working seat in the local coffee community, not a card in a wallet.
A real network
Farmers, processors, roasters, Q graders, brewers, and shop owners across SOCCSKSARGEN who share leads, beans, and know-how.
Training access
Priority seats at farm, roasting, cupping, and barista sessions run by members.
Cupping sessions
We cup beans from all over the world to showcase quality, train the palate, and give newcomers a first taste of the specialty scene.
Market reach
A seat at trade fairs and exhibits where Gensan coffee meets new buyers.
A collective voice
Advocacy and policy work that defends the effort behind local quality coffee.
Belonging
A community that treats every step of the chain as essential, from farm to cup.
Mission and vision
Prime coffee.Empoweredpeople.
We want the South known for quality coffee, and every person in its value chain treated as essential to it. That is the whole vision, from farm to cup.
Our mission
Gensan Coffee Association Inc. is dedicated to promoting locally produced coffee, empowering coffee farmers, businesses, and professionals with skills spanning from farm to cup, and fostering professional growth throughout the coffee industry. Through education, collaboration, and steadfast support, we aim to build a vibrant coffee community across the SOCCSKSARGEN Region, delivering exceptional quality and satisfaction to enthusiasts and industry professionals alike.
Our vision
Gensan Coffee Association Inc. is a recognized prime coffee organization and the hub of quality coffee products and services in Region 12, known for product and service excellence at local, national, and global levels, and a catalyst in creating change and difference in the coffee industry.
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Founded in General Santos
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Founding members across the chain
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Working committees
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Ways to belong
Membership
From farmto cup.
The journey ends in a cup and begins again with people. Find the seat that fits you.
Fees and the pro rated schedule are shown inside the application.
Questions
Good toknow.
Anyone who loves coffee. Farmers, processors, roasters, graders, baristas, coffee shop owners, home brewers, and enthusiasts are all welcome, whether you are just starting or have worked in coffee for years.
It depends on the membership type, and the annual fee is pro rated by the quarter you register in. All fees and the schedule are shown inside the application on the join page.
Fill out the online application on the join page. It takes about five minutes. You will upload a valid photo ID and, if ready, your proof of payment. The board reviews every submission.
The Membership Growth and Engagement Committee approves applications once all requirements are met and payment is completed. You will hear from us by email with your reference number.
No. Individual membership is open to any coffee lover. Corporate and affiliated brand tiers exist for registered coffee businesses that want to represent their brand.
Pull upa chair.
Online application, reviewed by the board. Grab a bean, fling it, or click to scatter the field.